Unit Economics for Subscription Apps
Understand profitability for iOS and macOS subscription apps. Learn how Apple's cut affects your economics and which channels bring customers worth having.
Unit Economics for Freemium Apps
Understand profitability for free apps with in-app purchases. Track the full funnel from download to paying customer.
Unit Economics
Understand which customer acquisition channels bring profitable customers. Learn CAC, LTV, and how to think about channel quality.
Unit Economics for Paid Apps
Understand profitability for one-time purchase iOS and macOS apps. Simpler than subscriptions but different thinking required.
Unit Economics for SaaS
Understand profitability for web SaaS. Learn how to calculate LTV, track retention, and figure out which channels bring customers worth having.